Adirondack Regional Federal Credit Union
Project
We began working with Adirondack Regional Federal Credit Union, which has branches in Tupper Lake, Potsdam and Plattsburgh, in 2019 with some small marketing and communications projects. Today, GreatRange serves as the marketing and communications firm for the financial institution. A relationship that has produced a modern new website, regular member communications, a robust advertising and public communications strategy and professional SEO services.
marketing
strategic communications
website design
graphic design
seo
writing
videography
digital design
adkcreditunion.com
The Difference
Objective
What exactly is the difference between a traditional bank and a credit union. We used art to easily explain it and deployed a series of videos like this one across the credit union’s website, social media channels and YouTube.
Your Voice
Objective
In doing initial research for this client, we spoke to their members. Every single one expressed how easy it was to bank with Adirondack Regional Federal Credit Union. We built their entire messaging strategy around it and included their members in the process.