Village Mercantile

Few businesses can boast the kind of support enjoyed by the Community Store in Saranac Lake, one of the only community-owned stores in the U.S. But seven years after it opened, the support wasn’t resulting in sales. Enter GreatRange, to help with a top-to-bottom brand refresh: Starting with in-depth focus groups, we crafted a new name and logo for the store, fleshed out its brand messages, and built an ecommerce-friendly website, so guests can get their fix of Adirondack merch wherever they are.

Learn more at VillageMerc.com.